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With the build up to Nike’s SS19 Teck Pack launch, NikeTown in London has unveiled an experiential membership space where the brand celebrates the design behind the design.

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Members get early access to the product and exclusive services, allowing them to try on the product as well as the opportunity to get a personalised digital take-away.

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Designed by Seen Displays, the space features dull polished steel scaffolding that frames clear acrylic and blue hued campaign shots throughout the space, creating a framework for the interactive hub and showcasing the collection, highlighting Run, Train and Live looks.

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Content Director at 365 Retail | Website | + posts
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