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NikeTown unveils experiential Tech Pack membership space

With the build up to Nike's SS19 Teck Pack launch, NikeTown in London has unveiled an experiential membership space where the brand celebrates the design behind...

Nike combine digital features with a unique physical environment

Research into the insights and behaviour of NikePlus members in Los Angeles shows that they are running and style obsessed. They are on the competitive side...

In-store design experience promises custom shoes in less than 90 minutes

For decades, Nike has worked directly with athletes to create cutting-edge and highly personalized products. Over time, this relationship between designers and athletes delineated...
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