Frasers Group will open an 85,000 sq ft integrated Sports Direct and Everlast Gyms+ destination on Henry Street, Dublin, on Saturday 25 July 2026. The launch will mark the first Everlast Gyms location outside the UK and bring the group’s combined retail and fitness format to Ireland.
The four-storey site will comprise a 60,000 sq ft Sports Direct store across the first three floors, with a 25,000 sq ft Everlast Gyms+ Dublin on the fourth. Parent company Frasers Group said the opening forms part of its continued expansion outside the UK.
The flagship has been designed as a connected retail and fitness hub, giving customers and members access to sports and lifestyle brands alongside gym facilities within the same building.
Retail And Fitness Across Three Floors
Everlast Gyms+ Dublin will include training, recovery, nutrition and community-led fitness spaces. The operator said the format is intended to support gym users across different levels of training.
“This is a huge moment for Everlast Gyms as we prepare to open our first site outside of the UK and bring our elevated concept to Dublin. Following the successful launch of an integrated Sports Direct and Everlast Gyms in the UK last year, we can’t wait to bring this holistic offering to Ireland, providing greater access to the world’s leading brands and a best-in-class fitness experience.”
Dan Summerson, Managing Director at Everlast Gyms
HYROX Performance Center For Dublin
HYROX training will form a central part of the Dublin gym, with Everlast Gyms+ Dublin set to become Ireland’s first official HYROX Performance Center. The facility will include Centr-supplied race-day kit, specialist performance turf and tailored programming intended to simulate HYROX race-day conditions.
Key Facilities
- Reformer Pilates Studio: A boutique studio with 16 Allegro 2 reformer beds, providing low-impact training in a dedicated environment.
- Recovery: A dedicated restorative space featuring three Brass Monkey ice baths and a herbal sauna.
- Nike Strength: As Everlast Gyms’ official strength partner, Nike Strength will provide access to Nike Grind equipment made using upcycled shoe manufacturing materials. Nike Strength will also be integrated into HUSTLE and Everlast Lifting Club classes.
- Myprotein Kitchen: A café, lounge and co-working space offering freshly blended smoothies and nutrition products from Myprotein.
- Myzone And InBody: Enhanced Myzone coverage and InBody scanning will support workout tracking and body composition monitoring.
Opening Weekend Programme
To mark the launch, Sports Direct and Everlast Gyms+ Dublin will host interactive activations with brand partners including adidas, New Balance and PUMA on Saturday 25 July. Customers will be able to take part in prize-led experiences and giveaways.
The opening weekend programme will begin at 9am with a HYROX masterclass led by Global HYROX MC and Everlast Gyms’ Head of HPCs, Faisal Abdalla. The day will also include a boxing masterclass and Q&A with Irish boxer Adam Olaniyan, a HUSTLE powered by Nike Strength class, a limited-edition smoothie giveaway and community run clubs.
Everlast Gyms+ Dublin will offer three membership tiers: Core, Champion and Champion Plus.
