Timberland launched a new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor legacy to its more casual lifestyle...
All online estate agents share the principle of offering affordable fixed fees. It's a system which – if recent stories are to be believed - is proving to be irresistible to increasing numbers of homeowners who no longer feel comfortable with the high commission rates of traditional estate agents. They also promise an increased marketing potential through advertising your...
We all know what it’s like to have so little money at the end of the month. Getting through the economy is still hard, so we need to do some changes in order to survive. However, beware of scams, as they’re everywhere – just look at Yves bouvier dealer.
We’ve written this article to give you more info about ways...
Macy’s and Marxent today announced that the companies’ partnership is the largest virtual reality rollout in retail history, with approximately 70 Macy’s VR installations in stores nationwide. The companies expect to add another 20 locations by January 2019. In partnership with Marxent, Macy’s is enabling customers to discover products and make informed buying decisions using the Macy’s VR furniture experience.
“Macy’s...
WPP agency Geometry UK has unveiled an innovative retail environment branded The Flagship. Located in the company's Paddington office, the immersive space allows brands and retailers to prototype, test and trial technology that influences shopper behaviours and purchase decisions. Named to reflect the focal point of every retail portfolio, The Flagship focuses on crafting seamless digital/physical shopper experiences fit for the...
Shopping is often necessary, but can also be time-consuming and inconvenient. Only recently has the industry begun to develop and evolve. With society becoming evermore digitalised, a significant shift in all walks of life is occurring moving from reality to the virtual world, and shopping is no different. With e-commerce shops and online wholesalers like Alibaba offering financial and...
Multi-channel commerce platform, Shopify has chosen LA as the location of its first bricks and mortar store, providing in-person help and support to merchants and aspiring entrepreneurs. Shopify is putting its many years of experience to work with a permanent space in LA where business owners can come to both get advice from the company's knowledgeable staff, and also to connect...
Brands appear to be accommodating for all sizes and shapes. It’s clear to see that fashion retailers have become more diverse and inclusive. From adding a maternity section to their collections, to tall and petite clothing ranges becoming more common, we explore the topic further with Quiz – retailers of party dresses.
How is fashion developing?
There has been some transformation...
With most savvy ecommerce brands now using UX analytics solutions to augment their testing tools to determine what areas are most in need of improvement on their websites, it raises the question: Just how much time and money is being wasted by A/B testing alone without UX insights?
More testing isn’t always best
The vast majority of ecommerce teams still waste...
Many retailers are finding it a challenge to match their instore experience to the virtual world that is internet shopping. There is a lot for bricks and mortar stores on the High Street or in the Mall to compete with. At the same time, nothing beats being able to see and touch an item of clothing or shoes for...