MAPIC has announced the finalists for its MAPIC Academy, showcasing the next generation of retail talent set to shape the industry’s future. As part of its ongoing mission to support innovative and high-potential retail brands, the MAPIC Academy identifies promising newcomers and provides them with the resources, mentorship, and exposure needed to expand their concepts into the physical retail market.
The MAPIC Academy, which runs from 26-28 November 2024 in Cannes, selected five exceptional brands from across Europe and beyond, each embodying a forward-thinking approach to retail. This year’s finalists were evaluated based on their sustainability credentials, innovative concepts, and potential for rapid expansion into international markets.
The MAPIC Academy finalists for 2024 are:
- Active Rock (Switzerland) – A Swiss brand specialising in performance sports socks made from sustainable, plant-based materials, designed for active lifestyles.
- Ça va savon (Belgium) – Creators of the first water-free powder-to-liquid body gel, promoting eco-conscious bathroom routines.
- Free Form Style (Spain) – Spain’s first inclusive fashion brand, designing clothing to meet the specific needs of individuals with disabilities.
- Kodamer L’Épicerie Africaine (France) – An online African fine grocery store offering a curated selection of premium African culinary products.
- Skin Gourmet (Ghana) – A beauty brand that handcrafts skincare products from 100% natural, edible ingredients sourced locally from Ghanaian farmers.
Francesco Pupillo, Director of MAPIC, commented: “The MAPIC Academy is our commitment to nurturing the next wave of retail talent. This initiative connects innovative new brands with established industry players, giving them a platform to showcase their concepts and establish a physical retail presence. We look forward to seeing these brands make their mark at MAPIC 2024.”
In collaboration with partners Nhood and Ingka, the MAPIC Academy provides a structured programme that includes mentorship from industry experts, a dedicated space at the exhibition, and a financial grant of €10,000. Additionally, the winner will have the opportunity to open a pop-up store in one of Nhood and Ingka’s shopping centres, further accelerating their entry into the European market.
MAPIC 2024, which will be held at the Palais des Festivals in Cannes, is expected to welcome over 1,600 brand representatives and 700 exhibitors. The event remains a focal point for international retail leaders, offering unrivalled networking opportunities and insights into the latest market trends.
