Our Place has opened its first shop-in-shop location in the UK, situated inside Selfridges on Oxford Street, London. The launch marks a significant milestone for the kitchenware brand, transitioning from a direct-to-consumer model into physical UK retail.
Located on the Lower Ground West level of Selfridges, the space draws from the design of the brand’s flagship store in Los Angeles. It features warm lighting, tactile surfaces, and the brand’s signature Spice colourway, creating a cohesive environment that aims to foster a sense of connection and community.
Shiza Shahid, Co-Founder & Co-CEO of Our Place, commented:
“We founded Our Place on the notion that sharing a home-cooked meal is the foundation to connection. We wanted to build a brand that honours the many cultures, traditions, and stories that shape the modern kitchen. Now, with our new space in Selfridges, that vision has a physical home in the UK – it’s not just a place for people to shop the products they love, it’s a space for our community to gather, share stories, and feel at home.”
The new retail environment reflects the company’s longstanding commitment to sustainability and design. Elements such as responsibly sourced Spanish stone countertops and rustic clay tiles reinforce a focus on durable, environmentally-conscious materials. The layout balances functionality with a warm, contemporary aesthetic to enhance the shopping experience.
Our Place, recognised for its viral kitchenware and distinctive design ethos, launched in Selfridges in 2021. The new in-store presence continues to build on this relationship, offering customers the opportunity to engage with the brand beyond the digital sphere.
Selfridges, known for hosting innovative retail experiences, has integrated the Our Place shop-in-shop into its broader mission of providing dynamic and imaginative customer experiences. The addition sits alongside other exclusive partnerships and concept spaces the department store is known for, further diversifying its retail landscape.
The shop-in-shop offers an array of products that reflect the company’s goal of celebrating food and tradition. With a product line designed to be free of harmful chemicals and crafted to support everyday use, the space enables shoppers to explore cookware that prioritises health, functionality, and cultural storytelling.
This expansion underscores Our Place’s intent to deepen its presence in the UK and establish physical locations that mirror the values of its community. By rooting its first in-store venture in one of the UK’s most prominent retail destinations, the brand continues to align its mission with high-visibility platforms.
