PANGAIA, the lifestyle apparel brand known for its innovative use of materials science, has opened its first UK standalone store at 57 Carnaby Street. This addition enhances the distinctive fashion offerings in Soho’s iconic neighbourhood.
The 1,500 sq ft store introduces PANGAIA’s premium lifestyle products to Soho, featuring genderless adult and kids’ styles in both vibrant and neutral colours. The store’s design includes a large blue sphere, representing Mother Earth, and a live planter with various plants chosen to thrive in the shop’s microclimate. Beyond shopping, the store provides educational opportunities about PANGAIA’s materials science innovations, emphasising the brand’s dedication to science, purpose, and design.
Michelle McGrath, Executive Director at Shaftesbury Capital, commented: “PANGAIA is one of the most interesting and innovation-driven brands globally. Their flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics. The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the multi-dimensional nature of the area and its existing brands and restaurants such as Aimé Leon Dore, Adidas Originals, END, Mountain, Kiln, and Rita’s.”
Nathalie Longuet, CEO at PANGAIA, expressed excitement about the new store: “We are excited to open the doors of our very first standalone UK store in the cultural hub of Carnaby Street in London. We hope our customers will enjoy discovering our purpose-driven apparel while reconnecting with nature and finding a sense of calm in the heart of London.”
PANGAIA’s new store joins other recent UK debuts in Shaftesbury Capital’s Soho neighbourhood. Recent additions include Axel Arigato, the Swedish footwear brand, adidas Originals, the renowned streetwear and sportswear label, and Oceanus, a London-based swimwear brand that has recently launched its first brick-and-mortar pop-up on Newburgh Street. These openings align with Shaftesbury Capital’s strategy to collaborate with emerging brands in the fashion industry, reinforcing Soho’s reputation for fashion innovation and providing an unparalleled shopping experience.
