Legendary Italian fashion house Prada Group has formed a partnership with China’s largest retailer, JD.com. As part of the partnership, Prada has opened an authorized flagship store on JD.com on June 17.
The new store offers Prada’s upcoming fall/winter collection. As part of the new agreement, Miu Miu and Car Shoe, brands under Prada Group, will also open authorized flagship stores on JD.
Prada Group’s online business reported double-digit growth in 2018 and the company is planning to establish an online presence for all of its sub-brands by the end of 2020. Prada’s partnership with JD represents an important part of the company’s digital strategy in the Chinese market.
“Prada is synonymous globally with the highest taste in fashion and luxury, and it is truly an honour to welcome them to our online platform,” said Kevin Jiang, President of International Business at JD Fashion and Lifestyle. “International brands are increasingly recognizing the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.”