Pricer, the leading in-store automation and communication solutions provider, has announced the launch of its latest innovation, Pricer Avenue™, to evolve the role of traditional Electronic Shelf Labels (ESLs) and deliver enhanced and connected in-aisle experiences.
A bold, new modular ESL system, Pricer Avenue™ redefines traditional aisle experiences, offering new ways for retailers to compose, build, run and merchandise the shelf-edge digtally. Transforming the aisle into a connected and dynamic communication platform, the new solution helps retailers reimagine the shelf, powering greater operational efficiencies and enhancing seamless customer experiences in-store.
Featuring new sleek and low-profile ESLs, designed by celebrated Swedish industrial designer Nikolaus Frank, the solution offers advanced modularity, allowing retailers to either display a singular label or connect a number of ESLs together to build Floating Canvasses’ of larger connected, digital displays, to more effectively merchandise the shelf-edge. As well as delivering more agility and flexibility, the ‘snap-and-lock’ labels feature best-in-class readability, perfect contrast and glare-free clarity that bring brand messages to life, delivering compelling and immersive story-telling in-store.
At the centre of the Pricer Avenue™ system is a communication rail that combines power supply with data connectivity. This unlocks new use cases for shelf-edge transformation, from new revenue streams such as Retail Media Networks (RMNs) to camera-powered replenishment and sensors to monitor shopper behaviour in-aisle to optimise store layout, planograms and engagement opportunities.
In collaboration with Epishine, Pricer has also integrated light-harvesting technology to power the Pricer Avenue™ rails, using an innovation that captures indoor light to make the ESLs self-powered, eliminating the need for batteries, adding further flexibility to digital shelf-edge transformation.
“We’re thrilled to unveil Pricer Avenue™, our game-changing shelf-edge communication system,” said Pricer’s Chief Product Officer, Finn Wikander. “With the sleekest, most advanced label on the market paired with a powered communication rail, retailers can connect with shoppers like never before – completely transforming the aisle experience.”
“Pricer Avenue™ is a reinvention of the shelf edge. We’ve created a platform that delivers value for retailers, elevates shopper experiences, and opens new opportunities for shelf-edge communication. With Pricer Avenue™, we’re empowering brands and retailers to explore new possibilities at the shelf edge”, said Chris Chalkitis, Chief Technology & Digital Officer at Pricer.
Having debuted the Pricer Avenue™ system at the National Retail Federation’s Big Show, pilots for the new solution will launch in Q4 2025. Learn more about Pricer Avenue™ and Pricer at: www.Pricer.com/priceravenue
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
