Fujifilm has officially launched its PHOTO by Fujifilm concession within the largest Primark store in the world, located in Birmingham. This introduction marks the commencement of an expanding partnership between the two brands, aimed at enriching the shopping journey with the excitement and creativity of instant photo capturing for the local community.
Patrons of Primark in Birmingham can now explore a vast selection of Fujifilm products, including INSTAX cameras and smartphone printers, alongside photo prints, film and film development services, frames, and various accessories.
The PHOTO by Fujifilm concession houses three attractively designed selfie booths and six instant photo printing kiosks, enabling easy photo printing from smartphones in sizes ranging from 6×4 to 8×12 inches. These booths are specifically crafted to enhance the instant photo capturing experience, complemented by the newly introduced ID Photo Services at the Birmingham location.
Additionally, the innovative INSTAX Van pop-up will be situated outside the Primark store at 38 High Street from March 8th to March 12th. This unique photobooth-on-wheels will offer complimentary INSTAX prints and other promotional items, further celebrating the essence of instant photography.
Following the initial successful PHOTO by Fujifilm concession in Primark’s Manchester store, the Birmingham launch signifies the continuation of this creative partnership.
Theo Georghiades, General Manager at Fujifilm UK, shared his excitement about the new PHOTO concession in Birmingham, emphasizing the collaboration’s ability to merge fashion with photography. He remarked, “We are delighted to announce the launch of the PHOTO by Fujifilm concession at Primark in Birmingham, following the successful opening in Manchester last year. This collaboration merges fashion and photography, providing shoppers with the unique opportunity to explore the range of INSTAX products instore and to print their favourite photos at the Fujifilm kiosks. We are excited to bring this partnership to Birmingham, offering an immersive shopping experience that celebrates both style and the art of capturing unforgettable moments.”
Tim Kelly, Director of New Business Development at Primark, also expressed enthusiasm for the expansion of their partnership with Fujifilm, aiming to continually offer unparalleled shopping experiences. “We’re excited to expand our partnership with Fujifilm by offering two unique opportunities to experience these concessions in our Birmingham and Manchester stores. We want to continue offering unforgettable shopping experiences and PHOTO by Fujifilm gives us another opportunity to engage our customers, so they can capture all of life’s moments and make memories in store,” said Kelly.
The PHOTO by Fujifilm concession can be found on the ground floor at Primark located on 38 High Street, Birmingham, B4 7SL. It welcomes visitors during the store’s regular hours, from 08:00-21:00 Monday to Saturday, and 10:30-17:00 on Sundays.
