For the first time customers can now buy online from Primark as its new Click + Collect trial goes live, offering customers more choice, greater convenience and even more reasons to visit their local high street.
Launching in 25 stores across the North West of England, Yorkshire and North Wales, the new service allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day.
The trial brings together an extensive range of Primark kids’ products, with customers able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click + Collect. This includes essentials such as multipacks of bestselling products, as well as new items from Primark’s licence partners including Disney and larger nursery decor and toys.
The 25 stores offering the service range from large city centre and out-of-town stores to smaller high street locations. The stores include Manchester, Liverpool, Sheffield, Blackburn, Carlisle and Wrexham. As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to ranges normally only found in larger flagship stores and customers will have, on average, access to twice as many options than today.
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge. Customers will be able to collect their order from a dedicated Click + Collect desk and pay for any other items they’ve picked up in store.
The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible. All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if required) featuring the new Click + Collect branding and can be easily recycled at home after use.
Paul Marchant, Primark Chief Executive, said: “It’s a very proud moment to see Click + Collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value.
“We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.
“The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one of our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool. Everyone, no matter their local store, will get access to lots of exclusive new products.”
The launch of the Click + Collect trial is the latest new service to join the Primark line-up, as it continues to invest in the instore experience by introducing new partnerships and services in its stores. In August, Primark unveiled a new collaboration with the Vintage Wholesale Company. ‘WornWell’, a vintage clothing concession, has initially launched in three of its stores in Birmingham, Manchester and Oxford Street East, London. Additionally, the second Tasty by Greggs café opened in the Oxford Street East store last month and the recent reopening of the Belfast Bank Buildings store saw the launch of the first brand-new immersive Disney experience including a Primark Café with Disney and a dedicated Disney department for adults, kids and homeware. Alongside great value clothing, beauty and homeware, customers can also find beauty studios, grooming services and food and drink outlets in a number of Primark stores.
