Primark has announced the official opening date of its first-ever standalone Primark Home store, set to welcome customers on Thursday, 6th March at 10 am. Located in Fountain House on Donegall Place, just over 100 yards from Primark’s Bank Buildings flagship store, the new 8,700 sq. ft store will showcase an expanded range of stylish and affordable homeware.
Primark Home will offer a curated selection of homeware and lifestyle essentials, reflecting the latest interior trends. Customers will find high-quality bedding, towels, soft furnishings, decorative accessories, small furniture, and unique kitchen ceramics, all designed to combine style, comfort, and value.
Fintan Costello, head of Primark Ireland and Northern Ireland, highlighted the significance of the launch:
“This is a big moment for the Primark brand and a big moment for Belfast too as we finally announce the opening date of our first-ever standalone Primark Home store. Primark and Belfast have a storied history, and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept.
“In the same way our fashion collections are helping create wardrobes that look and feel great, Primark Home will offer a wider range of quality homeware and lifestyle products to help our customers create stand-out interiors. We can’t wait to welcome customers through our doors on 6th March.”
While Primark Home will introduce a new dedicated homeware shopping experience to Belfast, the Bank Buildings store will also undergo changes. As homeware moves to Donegall Place, the flagship store will double the size of its kids’ section and expand menswear to its own dedicated space on the top floor. These updates reflect Primark’s commitment to delivering an enhanced shopping experience across both locations.
The launch of Primark Home marks the retailer’s 10th store opening in Northern Ireland, joining locations in Ballymena, Craigavon, Derry~Londonderry, Lisburn, Newtownabbey, Newtownards, Newry, and Omagh.
