Primark has confirmed that it will launch a trial Click & Collect service in the UK towards the end of this calendar year.
Parent company Associated British Foods said there had been a “positive customer reaction” to the April launch of Primark’s new website in the UK which showcases many more products and offers stock availability by store.
The trial will take place in up to 25 stores in the North West, which Primark says will provide a representative sample of store sizes and formats in its UK estate.
The Click & Collect service will then build to offer customers some 2,000 options across clothing, accessories and lifestyle products – catering for a broad range of family needs from furnishing a nursery to clothing for children.
Around 40% of these options will be exclusive to Click & Collect.
A Primark representative said: “Our average size stores are only able to stock a limited range and for these customers the number of options available to them will broadly double, increasing even more for customers of our small stores. This trial will enable us to provide more fashion, licence and lifestyle products to more customers and more often. In store collection will be available from designated areas, designed to be welcoming and situated in the heart of the store.”
Click & Collect orders will be processed and dispatched to store from a dedicated UK distribution centre.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
