Korean beauty retailer PURESEOUL is set to open a new store at Trafford Centre this autumn, following the success of its debut northern location at Manchester’s Arndale Centre in 2024. The Trafford Centre opening will mark the brand’s 11th UK store and its second in Greater Manchester, reinforcing its position as a leading name in K-Beauty retail.
The new unit will serve a wider demographic than its city-centre counterpart, extending PURESEOUL’s reach into Greater Manchester’s western corridor. With Trafford Centre’s significant footfall and status as a major shopping destination, the move enables the retailer to engage new audiences while continuing to support its existing customer base.
“This isn’t just another Manchester store,” said Gracie Tullio, Co-founder of PURESEOUL. “Our northern community is incredibly loyal and engaged. Arndale brought the bright energy of the city—students, young professionals, Gen-Z K-Beauty lovers. Trafford Centre offers an opportunity for something different: families, day-trippers, weekend explorers, with time to dwell and explore our curations. We’ve always known there were thousands more fans we hadn’t been able to reach—until now!”
Kate Pearson, Portfolio Leasing Director at Pradera Lateral, the asset manager for Trafford Centre, commented: “We’re delighted to welcome PURESEOUL to the Trafford Centre. As the UK’s leading Korean beauty specialist, their arrival adds an exciting and on-trend new offering for our guests. PURESEOUL are leaders in K-Beauty, and it has proven to be incredibly popular with customers across the country. We are confident they’ll be a fantastic addition to our thriving beauty offer.”
The Arndale opening in 2024 drew considerable attention, with over 1,200 fans queuing overnight for its launch. The addition of the Trafford Centre store allows PURESEOUL to build on this momentum and further consolidate its presence across Manchester’s retail landscape.
Since launching in 2019, the retailer has been committed to bringing Korean beauty products and routines to the UK market. The Trafford Centre store will showcase a curated range of skincare and beauty products, connecting new and existing customers to the latest K-Beauty innovations.
