Revo, the performance eyewear company, has announced the opening of a new pop-up retail store in the picturesque harbour of Dubrovnik, Croatia. This marks another milestone in Revo’s global retail expansion strategy, following successful openings in Barcelona, Spain, and SoHo, Manhattan.

Situated in the heart of Dubrovnik’s bustling main yacht marina at Lapadska Obala 17, the Revo pop-up store enjoys one of the highest traffic locations for tourists, boat owners, yacht owners, and cruise ship passengers. The prime location ensures maximum visibility and accessibility for both local and international visitors.

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The pop-up store, located within the Lekri wine shop—a renowned local winery—aims to enhance the customer experience by combining fashionable eyewear with exquisite local wines. Open from May to October, coinciding with Croatia’s vibrant summer season, the store will feature a specially curated selection of Revo sunglasses tailored to the market’s needs, with an emphasis on glasses featuring Revo’s Blue Water lenses, ideal for the sun-drenched Adriatic coast.

“We chose Croatia for its amazing summer tourist crowd as well as our unique partnership with Lekri winery,” said Cliff Robinson, CEO of Revo. “We are honoured we can display our product in this prestigious location right at the seaside. What better way to enjoy an afternoon than tasting great local wine and trying on the best lenses on Earth?!”

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Throughout the summer, the Revo pop-up store will host a variety of activations and promotions. Revo plans to partner with local and national Croatian sports champions and the country’s prestigious regatta events. Other highlights include collaborations with the Croatian national water polo and sailing teams, as well as hosting members of the Croatian Olympic Water Polo team. These events will provide customers with exclusive opportunities to engage with their sports heroes and experience Revo sunglasses.