Rituals, the beauty and wellbeing brand known for its sustainable luxury products, celebrated its grand opening at the East Midlands Designer Outlet on Saturday, 21st October 2023. The brand joins an impressive roster of premium names at the outlet, enhancing the shopping experience for consumers in the region.
Paul Sutton, the Centre Manager for East Midlands Designer Outlet, expressed his enthusiasm for the new addition, stating, “We are very excited to announce the arrival of Rituals which has been added to our growing mix of premium brands at East Midlands Designer Outlet. Rituals offer an extensive yet affordable range of luxury home and body cosmetics with a focus on sustainable products.”
Penny Grivea, Managing Director for UK & Ireland at Rituals, also shared her excitement about the store’s opening. She said, “We are so excited to be opening this store in the East Midlands Designer Outlet, expanding the Rituals interactive experience in the UK. Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life. The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind, and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”
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