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Beauty and wellbeing brand Rituals has opened a new store in the Atria Watford Shopping Centre, joining a diverse range of companies in this bustling retail hub. The grand opening took place on Thursday, 19th October, followed by a special launch event for consumers on Saturday, 21st October 2023.

Atria Watford is a significant retail and leisure destination, boasting a total area of 1.4 million square feet including fashion brands like ZARA. The centre is home to a plethora of brands and is owned by property company SGS, with asset management handled by Global Mutual.

Atria Watford External recent

Steve Gray, Head of European Retail Asset Management at Global Mutual, expressed his enthusiasm about the new addition, stating, “We’re delighted to see Rituals open at Atria Watford. The centre is home to a number of premium health and beauty brands and Rituals’ luxury home and body products will further enhance our offering. The new store will be a real draw for shoppers – especially as we approach the festive season.”


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Penny Grivea, Managing Director for UK & Ireland at Rituals, also shared her excitement about the new store, saying, “We are so excited to be opening this store in the Atria Watford Shopping Centre, expanding the Rituals interactive experience in the UK. Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life. The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind, and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”

The new Rituals store aims to offer an interactive experience, focusing on products that promote a balanced lifestyle. With the holiday season approaching, the store is expected to attract a significant number of shoppers looking for premium health and beauty products.

Rituals has been expanding its retail presence globally, with a focus on interactive experiences that allow customers to engage with the brand’s extensive range of products. The Atria Watford store is part of this broader strategy to increase brand visibility and customer engagement. 

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