In a celebration of the unveiling of its new summer collection, the award-winning, sustainability-focused childrenswear brand, ROARSOME, has inaugurated a pop-up shop in the recently refurbished Battersea Power Station, located in London.
The ROARSOME Roadie, a vintage Citroën HY Van transformed into a surf shack, immerses shoppers in the brand’s celebration of outdoor adventures. This exciting initiative brings the spirit of beachside summer escapades to Turbine Hall A on the Ground Floor of the Power Station.
Adding a layer of interactivity, the pop-up also introduces the debut of the ROARSOME Claw. This is a vintage fairground grabber claw machine, customised by the brand to offer a complete seaside experience. Designed to entertain families throughout the summer, this classic arcade game provides opportunities to win a variety of prizes, including signature items from the brand’s collections.
The ROARSOME Roadie is located on the Ground Floor, in Turbine Hall A of the Battersea Power Station. It is open to the public until the end of August 2023. Operating hours are from 10 am to 6 pm from Monday to Saturday and from 12 pm to 6 pm on Sundays.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
