Fashion brand ROKSANDA has opened a new concept store on London’s Sloane Street, introducing a retail environment designed to bring together fashion, art and design through a series of creative collaborations.
Located at 171–172 Sloane Street, the space opened to visitors on 12 March and has been curated by founder and creative director Roksanda Ilinčić alongside four female collaborators. The project marks what the brand describes as a reimagining of retail and a new chapter in the evolution of the ROKSANDA brand.
“This Concept Store is not simply about fashion. It is about creating a space where art, design and craftsmanship coexist. I have always been inspired by architecture and by women who shape culture. This Concept Store allows us to express the ROKSANDA universe in its fullest form — as a living, breathing environment.”
Roksanda Ilinčić Founder & Creative Director
The collaborators were selected for their distinct creative perspectives. Béton Brut contributes a curated selection of architect-led furniture pieces positioned between art, craft and design, while artist Gabriele Beveridge presents sculptural works intended to deepen the store’s cultural dimension.
Elsewhere, London floral atelier Grandirosa introduces botanical elements within the interior, while British wellness and fragrance house Commune brings a sensory layer to the environment through fragrance-led rituals.
The concept store offers a more intimate retail format for the brand, housing the newly launched Spring–Summer 2026 collection alongside a number of services available exclusively at the address. These include colour customisation, made-to-order gowns and bridal pieces, as well as early access to upcoming collections.
The collections are presented within the architectural setting developed with interior architect Bradley Taylor, creating a gallery-like environment for the garments and objects within the space.
Over its three-month residency, the store will host a programme of events and activations designed to bring visitors into the wider creative universe of the brand. A curated selection of books chosen by Roksanda Ilinčić will also be available for purchase.
“Our intention is to position Roksanda not only as a fashion house but as a cultural curator. The Concept Store reflects the intellectual and artistic foundations of the brand — creating a space where our community can engage with design, dialogue and creativity in a meaningful way.”
Patricia Sancho Ortega CEO
The ROKSANDA Concept Store will remain open from Monday to Saturday, 10am–6pm, from 12 March until 8 June.
