Sleep.8 has officially opened its flagship London store on Tottenham Court Road, further expanding its presence in the UK. Timed ahead of World Sleep Day on March 15, the store brings an immersive retail experience, showcasing the latest in sleep technology, luxury mattresses, and wellness solutions.
A premium sleep destination
Located among high-end interior retailers like Heal’s, BoConcept, and Camerich, the 203 sqm showroom features an extensive range of products, including mattresses, custom beds, sofa beds, massage chairs, and premium bedding. Designed to educate and empower shoppers, the store includes newly designed mattress display cabinets with material cross-sections, private mattress test zones, and expert consultations to help customers find the perfect sleep solution.
Paul Longman, CEO of Sleep.8, commented:
“The opening of our flagship London store is a significant step in Sleep.8’s European expansion. Tottenham Court Road has long been a hub for design and innovation, making it the perfect location to introduce our next-generation sleep solutions. As sleep science advances, we are committed to helping people achieve their best rest through cutting-edge technology and expert guidance.”
Introducing exclusive mattress collections
The flagship store features Sleep.8’s signature mattress collection, as well as the ultra-luxe Grether & Wells hybrid range. The showroom will also be the first in the UK to debut the exclusive A.H. Beard collection—a 125-year-old luxury mattress brand crafted from premium Australian materials and manufactured in Portugal. Following its launch at Tottenham Court Road, the A.H. Beard range will gradually be introduced to other Sleep.8 stores across the UK.
Additionally, the store will offer the first adjustable firmness smart mattress in London, featuring Sleep.8’s iSense Comfort Control™ Technology. This system allows users to customise mattress firmness in real time using an intuitive app or remote control, redefining personalised sleep.
Expanding Sleep.8’s UK presence
This new store follows Sleep.8’s expansion in Spain and the successful launch of its Baker Street location. Now with six stores across London, the brand continues to position itself as a leader in sleep innovation and lifestyle solutions.
Dana Mantripp, Retail Director of Sleep.8, added:
“We are thrilled to introduce Sleep.8’s unparalleled sleep experience to this iconic London location. Tottenham Court Road is rich in history and innovation, making it the perfect home for our flagship store. Our mission is to help every customer find their ideal sleep solution, enhancing their daily lives through better rest.”
The new Sleep.8 Tottenham Court Road store is now open at 156-157 Tottenham Court Road, London, W1T 7NH.
