Sleep.8, the smart sleep and specialist mattress brand known for its dedication to enhancing sleep solutions globally, has recently augmented its international presence with the opening of new stores in key retail markets including Britain, Portugal, Africa, and Spain. This expansion strategy is further solidified with the launch of a new store in Ferrara Plaza, Portugal, which is set to redefine the sleep solutions shopping experience with its cutting-edge design and customer-focused approach.
The Ferrara Plaza outlet is a testament to Sleep.8’s commitment to tailoring the shopping experience to meet the individual sleep needs and preferences of its customers. The store features distinct ‘zones’ designed to educate customers on the importance of quality sleep and its impact on mental and physical health. From the ‘Mattress Zone’ that offers a comprehensive mattress testing experience to the ‘Pillow Bar’ explaining the benefits of over 16 pillow varieties, the store ensures a bespoke shopping journey for everyone. The ‘Tailored For You’ section further personalises this experience, allowing customers to select fabrics and colours for custom-made items, with expert staff on hand to guide them in finding their perfect sleep solutions.
Covering 270 square metres, the store presents an array of Sleep.8’s bespoke upholstered beds, bedroom furniture, sofa beds, accessories, and gadgets. The store ambiance is set with chic neon signage featuring the slogan “Good Sleep Changes Everything,” complemented by LED-lit arches, gold accents, and warm wooden walls, creating a welcoming and relaxing environment. Customers are invited to explore and try out the brand’s innovative sleep-aid gadgets, including handheld massagers and luxurious full-body massage chairs, for a fully immersive tactile experience. The inclusion of interactive displays, digital signage, and mobile checkout options further enhances the convenience and flexibility of the shopping experience, all underscored by Sleep.8’s use of cutting-edge technology.
Accessibility is a key consideration in the design of the Ferrara Plaza store, with wide aisles and wheelchair-friendly access ensuring that all customers can enjoy a seamless shopping experience in a single-floor layout.
Musi Chayla, Vice President of Retail at Sleep.8, expressed enthusiasm about the new store, stating, “The opening of the Ferrara Plaza store marks a significant milestone for Sleep.8 as we continue to inspire and educate more consumers about the transformative power of quality sleep on well-being.”
Catarina Nora, Country Manager for Portugal, highlighted the brand’s people-first philosophy, saying, “Our mission to provide customers with 8 hours of quality sleep is rooted in our belief in our team’s happiness and growth. I am proud to be part of this family and to contribute to its growth with this new store.
