Sleep.8, an industry leader in the provision of premium sleep solutions, has announced the grand opening of its inaugural retail location outside of Europe, strategically located in Dakar, Senegal. This expansion serves as a significant milestone in the brand’s aggressive global growth plan, reinforcing its commitment to elevating the standard of sleep quality on a global scale.

The new Sleep.8 retail space is situated within Dakar’s Sea Plaza Shopping Centre, a prominent destination for retail and lifestyle activities. Occupying a 285-square-metre area, the store is designed to offer an elevated shopping experience, introducing the Senegalese market—as well as the wider African continent—to Sleep.8’s comprehensive portfolio of sleep solutions.

Senegal 6

Musi Chayla, Vice President of Retail for Sleep.8, commented: “We are excited to launch our first store outside of Europe right here in Senegal. This marks a significant milestone in our journey to make the world sleep more soundly. Our mission has always been to provide people with the means to achieve better sleep, and this expansion allows us to bring our high-quality products and expertise to an entirely new audience.”

Discover the Creative Retail Awards 

The Creative Retail Awards are much more than a mere accolade; they represent the pinnacle of achievement in the retail industry. Garnering a nomination or winning one of these awards is a testament to innovation, excellence, and leadership.


Abass Ibnou, an integral part of Sleep.8 since its inception, has been appointed as the Country Manager for the launch of Sleep.8’s retail operations in Senegal. Abass has been with Sleep.8 since day one. His selection to spearhead the expansion into the African market is not only a strategic decision but a recognition of his expertise and his key role in helping to shape Sleep.8’s success story across Europe. With a deep understanding of Sleep.8’s products, ethos, and customer-centric values, Abass is poised to deliver exceptional sleep solutions to our Senegal clientele.

Sleep.8 has earned an esteemed reputation through its steadfast commitment to enhancing sleep quality. The brand’s rigorous approach to innovation, research, and craftsmanship has culminated in a diverse product line that caters to a broad spectrum of sleep preferences and requirements. From state-of-the-art mattresses to cutting-edge sleep technology, Sleep.8 continues to set industry standards with its focus on delivering restorative and rejuvenating sleep experiences.

The launch of the Senegal store is a calculated move in Sleep.8’s international growth strategy. The brand’s emphasis on premium quality, avant-garde technology, and customer-centric service has found resonance among sleep aficionados globally.

In further remarks, Chayla added, “We believe that everyone, regardless of their location, deserves the opportunity to enjoy the benefits of a good night’s sleep. Our expansion into Senegal is just the beginning of our efforts to empower individuals worldwide to sleep more soundly and live more fully.”