The retail scene in Belfast welcomes a new addition with the opening of a Sports Direct store in Boucher Retail Park, an initiative of Frasers Group plc. Occupying 35,000 square feet, this new store represents a significant upgrade from its previous location within the same park, enhancing the shopping experience for local customers.
Set in a modern and spacious environment, the store brings together an extensive selection of sports and lifestyle brands. It is a fusion of traditional retail with additional features including USC, GAME, and Evans Cycles. This combination makes it a comprehensive destination for sports enthusiasts, gamers, and cyclists alike.
The introduction of the Running Concept, featuring a running gait analysis, is a testament to Sports Direct’s dedication to innovative customer service. This feature, first seen in their Manchester UK flagship store, underscores their commitment to enhancing the retail experience.
Ger Wright, Managing Director of Sports at Frasers Group, shared his enthusiasm for the new store: “We are pleased to open the doors to our new, elevated Sports Direct store in Boucher Retail Park, marking our largest store in Belfast to date. This opening demonstrates our dedication to expanding and investing into our store portfolio, as well as bringing the best sports and leisure brands, and experiences to key retail destinations across the UK and internationally.”
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He further added, “As the leading destination for sportswear in the UK, and with the support from our major global brand partners, we continue to expand our retail portfolio on our journey to becoming the number one sports retailer in EMEA.”
