Superdrug has unveiled its newly expanded store at Bluewater Shopping Centre today, with Love Island star Sophie Piper cutting the ribbon at the grand opening. The new store, which is double the size of its previous location within the shopping centre, spans 8,288 square feet and has created 18 new jobs, with all current employees transferring to the new site. This expansion is part of Superdrug’s broader strategy to enhance its bricks-and-mortar presence, as it plans to open 25 new stores across the UK in 2024, marking its 60th year on the British high street.
The larger Bluewater store offers an extensive range of health and beauty products, including everyday essentials, luxury fragrances, and Superdrug’s own-brand cosmetics, Studio London. Beauty enthusiasts can also explore best-selling ranges such as B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant. The store also features an exclusive selection of beauty and personal care brands, including Relove by Revolution, MUA, Morphe 2, and Avon.
In addition to its expanded product offerings, the store has introduced a new fragrance counter, which includes promotions on premium perfumes and aftershaves from top brands like YSL, Viktor & Rolf, Giorgio Armani, Prada, and Valentino. Shoppers can find competitive prices on their favourite scents, making luxury fragrances more accessible.
A standout feature of the new store is the Beauty Studio, where customers can access professional treatments at affordable prices without needing an appointment. The Beauty Studio offers threading, waxing, and manicure services, as well as free nail health checks, providing a convenient and cost-effective option for beauty care.
The new Superdrug store also includes expanded health services, such as travel vaccinations, advice, and a range of other vaccinations including Shingles and Chickenpox. Health testing and checks are also available, offering customers more comprehensive healthcare options in-store.
Nigel Duxbury, Property Director at Superdrug, expressed excitement about the new opening: “We are delighted to be opening in a new location in Bluewater Shopping Centre. We are confident that local customers will love and welcome the new store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter as well as our professional Beauty Studio.”
James Waugh, Centre Director at Bluewater, added: “We’re always excited to welcome new brands to the centre as well as seeing our established ones investing in their stores. Superdrug’s expansion to double its footprint at Bluewater is a brilliant story, and we’re sure our guests are going to love exploring the new store and its enhanced offering.”
