Superdrug has opened the doors to its largest UK store today in Westfield Stratford Shopping Centre, London, creating 25 new permanent roles in the 9,890 sq. ft. retailer. The store, which has doubled in size, continues Superdrug’s expanding bricks-and-mortar retail footprint as the retailer plans to open 25 new stores in 2024, marking its 60th year on the British high street.
The newly extended store offers customers access to the latest health and beauty products, everyday toiletries, beauty treatments, and luxury fragrances. Shoppers can find Superdrug’s own-brand cosmetics range Studio London and other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant. Beauty enthusiasts can discover a competitive array of exclusive beauty and personal care brands such as Relove by Revolution, MUA, Morphe 2, and Avon.
The store’s new fragrance counter features promotions on perfume and aftershave from premium brands like YSL, Viktor & Rolf, Giorgio Armani, Prada, and Valentino, providing shoppers with a wide selection of scents.
The expanded store also includes a brand new Beauty Studio, which has doubled in size. Customers can access professional treatments at affordable prices without needing an appointment, including eyebrow, lash, nail, and piercing services.
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Shoppers have the opportunity to sign up for Superdrug’s Health & Beautycard and VIP Rewards to collect points for future purchases. Cardholders enjoy exclusive offers, including lower member prices, bonus point offers, birthday treats, and the option to pay with points.
Nigel Duxbury, Property Director at Superdrug, said, “We are delighted to have opened an even bigger store at Westfield Stratford, making it the largest Superdrug store in the UK. We are confident that local customers will be excited by the new store offering and enjoy our ranges of popular health and beauty brands, luxury fragrance counter, and professional Beauty Studio.”
