Tag: Amperity
The Dos and Don’ts of First-Party Data for European Retailers
Turning first-party data into useful insights is challenging. But with more pressure than ever to hit revenue goals, European retailers must find smarter ways...
Answered: The 5 top questions every European retailer has about first-party...
In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing...
5 Ways to Drive Retail Business Growth with First-Party Data
In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results...
The Intersection of Gen AI, Data Quality and Customer Success
In the retail landscape, the fervour surrounding generative AI has reached a crescendo. However, for many consumer brands, the divide between expectations and reality...
Amperity Fixes AI’s Data Quality and Access Problems For Retailers
Today’s customer data platforms (CDPs) typically outsource or minimise the work that is required for retailers to clean and organise customer data. This leads...
Unlocking the Future of Customer Data: Global Brands Share Their Thoughts
The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At Amperity’s...
Customer data: Which retailers are leading the way?
The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. The old ways are...
Navigating Data Privacy: The Retailers’ Road to Personalisation
In today's digital landscape, customers demand both personalisation and data privacy. In fact, 88 per cent of online shoppers in the UK say they...
Unwrapping Success: Key Insights to ‘Sleigh’ Your Holiday Campaigns
The way consumers shop during the holidays has undergone a significant transformation in recent years. Not only are they starting earlier, but as the...
4 Ways to Thrive in a New Era of Retail Advertising
In today's privacy-focused era, customers' increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK...