Today’s customer data platforms (CDPs) typically outsource or minimise the work that is required for retailers to clean and organise customer data. This leads to poor data quality, made worse by the inherent nature of messy online and offline customer data. Furthermore, trying to resolve identities as retail customers change channels, households, names and contact details has become nearly impossible for CDPs as privacy rights restrict device and online data.
Amperity is focused on fixing the data quality and access challenges many retailers and brands face with traditional customer data platforms (CDPs). The company has recently unveiled two new generative AI capabilities, Explore and Assist, that join existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi.
With AmpAi, retailers and brands can make decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.
With AI and machine learning at its core, Amperity is already solving the biggest data challenges for over 400 brands, to help them connect the customer journey and make smart business decisions. Now, Amperity is introducing new Generative AI capabilities to add a critical intelligence layer to enable all technical and business users to get the most out of their customer data.
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“We’re on the cusp of a transformative shift in how brands interact with their customer data. For too long, the complexity of data queries and segment creation has been a barrier, consuming valuable time that could be spent on strategic initiatives,” said Barry Padgett, CEO at Amperity. “With Generative AI, we are empowering all users to be data scientists by democratising data usage and making customer insights accessible across the organisation. We’re not just helping brands save time; we’re empowering every team member to drive value and make informed decisions based on a trusted data foundation.”
To see AmpAi in action, check out the demo here.
