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SHEIN Acquires Missguided from Frasers Group

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SHEIN, the online fashion and lifestyle retailer, has acquired Missguided, the women's fashion brand, from Frasers Group. The acquisition is part of SHEIN's strategy...

Missguided ramp up contact-free collection service with InPost locker takeover

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Fashion retailer Missguided has announced a UK ‘locker takeover’ in collaboration with locker delivery brand InPost. The collaboration will see 180 of InPost’s lockers...

Missguided partners with charity for their new empowerment campaign

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Last month, global fashion brand MISSGUIDED partnered with the charity, Models of Diversity, to launch a competition to find models for their latest empowering...

P.Diddy Releases First Sean John Women’s Collaboration With Missguided

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Missguided and P.Diddy's iconic streetwear brand SeanJohn have teamed up to create a 117-piece collection, inspired by the history of the brand and its...

Sales in lingerie spike by 300%

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New data from Missguided has revealed that sales in lingerie have spiked a huge 300% compared to last year, as Britain gets ready to...

Missguided opts for Doddle’s customised click & collect tech in flagship...

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Missguided, the rapid fashion retailer, has deployed Doddle’s proprietary click & collect technology solution, Powered by Doddle, in their flagship stores at Westfield Stratford...

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