Tag: Printemps
Q&A: Alexandra Popa, Founder & CEO, Bordelle
Founded in 2009 by Alexandra Popa, Bordelle occupies a distinctive position in luxury lingerie and bodywear. The brand is recognised for its adjustable strapping,...
The Feeling of Fandom: How Emotional Journeys Shape Brand Experiences
If my experience of living in London during the 2012 Olympics is anything to go by, then this summer will be a special one,...