The Bitter Club, the British cocktail bitters brand, has moved into ready-to-drink with B&T (Bitters & Tonic), a range of three canned serves aimed at adults looking for a more grown-up option in the low and no category.
The range pairs the brand’s dual-flavoured cocktail bitters with Double Dutch Skinny Tonic and is 0.5% ABV. It comes in 250ml cans in three flavours: Hibiscus Rose, described as fresh and fragrant with a delicate floral bitterness; Grapefruit Elderberry, bright and tangy with a distinct bitter edge; and Cinnamon Orange, warm and spiced with a crisp, dry finish.
The cans are aimed at consumers who want the complexity of a mixed drink or a gin and tonic in a low and no format. The launch comes as shoppers in the sector increasingly look beyond alcohol-free spirits and aperitif alternatives for more distinctive adult drinks.
Bitters topped with sparkling water or tonic have long been used as a simple alternative to alcoholic drinks, offering botanical complexity, aromatic depth and a dry finish, and the brand traces the serve back to the Prohibition era. With B&T, The Bitter Club is putting that tradition into a ready-to-drink format to stand out in an increasingly competitive category.
The Bitter Club is a small, female founder-led business. Its founder, Ro Murray, is a member of Buy Women Built.
“Bitters have been at the heart of cocktail culture for generations, but their potential in the low & no market today has often been overlooked. With our B&T™ range we’re bringing the original grown-up drinking experience back to the forefront, combining our award-winning dual-flavoured cocktail bitters with convenient ready-to-drink formats.”
Ro Murray, Founder, The Bitter Club
“As the low & now category matures, there’s real opportunity for drinks that offer something genuinely different. Consumers are looking for depth, character and a more sophisticated drinking experience – and bitters are the answer to that demand!”
Ro Murray, Founder, The Bitter Club
The B&T range is available now from The Bitter Club, Amazon, Wise Bartender and The Dry Drinker, priced at £19.99 for six 250ml cans or £21 for a mixed pack. The drinks are made in the UK with natural ingredients, and are low in calories and vegan friendly.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
Related Posts
Amazon Christmas Advert 2026: Joy Delivered
Amazon Launches Seller Wallet GBP for Amazon.co.uk Sellers
Reebok AW26 Underwear Collection Launches on Amazon
Human-Centric Selling: How the Brands Getting It Right Are Pulling Ahead
Kleenex Launches Beauty Tissues
Perfect Ted Co-Founder Named Top Innovator In Retail Disruptors Report
