The Perfume Shop, a mainstay in the UK’s fragrance retail landscape, has introduced an upgraded experiential store in Colchester. The store opened its doors on Friday, 27th October 2023, adding another feather to the retailer’s cap, which celebrated its 30th anniversary last year.
The revamped store promises to offer a wide range of fragrances, including the latest launches, celebrity scents, and timeless classics. The in-store team, known for their expertise, will continue to provide valuable advice to customers.
The Colchester location boasts a contemporary layout and introduces several new features. These include a digital screen, a personalised ribbon machine, and The Perfume Shop’s signature fragrance consultations. In addition, the store offers complimentary gift wrapping and a recycling service that allows customers to drop off used perfume bottles in exchange for a 15% discount on their next purchase. To mark the store’s opening, the first 30 customers making a purchase over £60 on 27th and 28th October will receive a free bottle of fragrance.
The Perfume Shop is making strides in sustainability as well. The new store is equipped with energy-efficient LED lighting, aligning with the company’s goal to reduce energy consumption by 30% by 2030 compared to 2015 levels. All principal contractors working on the site are ISO14001 accredited, ensuring compliance with waste management and environmental impact standards. Whenever possible, existing materials and equipment are either retained or repurposed.
The Perfume Shop’s commitment to sustainability is part of a broader retail trend focusing on environmental responsibility. Their ISO14001 accreditation ensures that the company’s operations are in line with internationally recognized environmental management standards.
Clare Brown, the Store Manager at The Perfume Shop Colchester, said, “We’re so pleased to reveal the new experiential store in Colchester. If you’re thinking of what to buy a loved one this festive season, then The Perfume Shop is the place to come. From great value gifts, to the perfect stocking filler items, we have everything you could need. We’re excited for our customers and speak directly with our experienced and knowledgeable Perfume People who can guide you through choosing the perfect fragrances. We offer so much at The Perfume Shop, including fragrance consultations, personalised ribbon machines and complimentary gift wrapping.”
Home to nearly 130 brands, The Perfume Shop has been a fixture on the high street for three decades. The retailer’s enduring presence attests to its ability to offer value to customers seeking quality fragrances.
The new store is strategically located at 9 Trinity Square, Colchester, CO1 1JR, making it easily accessible for local shoppers.
