The Perfume Shop recently inaugurated its updated, experience-centric store at Festival Place in Basingstoke on August 25, 2023. This distinguished retailer, which celebrated its 30th anniversary in the previous year, continues to showcase a broad selection of the latest perfume launches, celebrity-endorsed fragrances, and iconic designer scents. Customers can also benefit from the expertise of a specialized in-store team offering professional advice.
The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
Shelley Store Manager at The Perfume Shop Basingstoke commented: “We’re so excited to introduce another new experiential store in Festival Place, Basingstoke. We can guarantee a first class experience with our knowledgeable team here at The Perfume Shop Basingstoke. There is always the opportunity to discover more at The Perfume Shop with our staff offering fragrance consultations, to our personalised ribbon machines, and complimentary gift wrapping. We are ready to guide you through the fragrances we have to offer and can’t wait to find the perfect match every time. We can’t wait to welcome our customers into the new store.”
One of the UK’s largest speciality fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.
The new store is located at 1 Bedford Walk, Festival Place, Basingstoke, Hants RG21 7LJ
