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The Whiteley has announced the signing of leases with four new commercial tenants, set to open their doors later this year. This development is part of the £1.2bn transformation of this iconic London landmark into a premier residential, retail, and hospitality destination. With the addition of these new brands, The Whiteley has achieved 80% pre-let of its commercial spaces, welcoming a total of 19 retailers, lifestyle brands, restaurants, and cafés.

The Whiteley facade hero shot Large

These new tenants, carefully selected to cater to residents, the surrounding neighbourhood, and visitors, will further enhance The Whiteley’s status as a top-tier destination for living, shopping, dining, and leisure. Joining an impressive line-up that includes Six Senses, Everyman Cinema, Third Space, Effie by Pachamama Group, Guillam Coffee House, and Browfique, the new additions are:

Leading the new entrants is 3812 Gallery, a prominent Chinese contemporary art gallery established in 2010. Known for its expertise in contemporary ink art, the gallery will occupy a 2,800 sq. ft. unit, continuing its mission to showcase modern and contemporary Chinese artists.

Also joining the line-up is Melrose and Morgan, a premium neighbourhood delicatessen established in London in 2004. The delicatessen will open its flagship store at The Whiteley, spanning 3,500 sq. ft., and will offer high-quality British produce and artisanal goods, featuring unique experiences like supper clubs, masterclasses, and brand collaborations.

Making its London debut is Cleo, a high-end Turkish restaurant, which will feature innovative dishes with Japanese influences. The restaurant will be located under The Whiteley’s historic dome in a 1,600 sq. ft. brasserie, designed to complement the building’s elegant architecture.

Finally, Yuum, a boutique café, will offer a diverse menu of global flavours, including authentic Japanese mochi, matcha, Brazilian açai, and quality coffee. The 1,000 sq. ft. café will feature immersive design elements, creating a unique sensory experience for visitors.

Adam Goldin, Head of UK at C C Land, commented, “The signing of four new tenants brings us closer to full commercial occupancy at The Whiteley and solidifies the building’s status as a dynamic and diverse cultural destination for both residents and visitors alike.”

Marcus Meijer, Founder and CEO at MARK, added, “The Whiteley is a shining example of our urban mixed-use strategy, having reimagined an iconic department store into a vibrant blend of retail and leisure offerings.”

This milestone is part of the wider £3 billion regeneration of Queensway, which includes significant public realm improvements, new pavilions for outdoor dining, public art installations, and a new entrance to Hyde Park. The Whiteley will complete later this year, featuring 139 homes, a 109-room Six Senses Hotel, and a curated collection of services and amenities.

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Content Director at 365 Retail | Website | + posts
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