With so many restaurants and takeaway businesses available, it can be difficult to determine which strategy can help you stand out from the rest. Regardless of the size of your business and the type of food you sell, establishing loyalty and creating a consistent branding message is crucial.
There are a myriad of techniques restaurant owners can use when it comes to takeaways. As a result, it might be challenging to know where to begin. Today we have compiled seven key tips to help takeaway businesses increase their brand awareness and maximise their sales.
Introduce Exclusive Deals
One of the best ways to ensure you stay ahead of competitors is to create special deals that your customers can take advantage of. Some strategies you can try implementing include special family offers, free desserts, two-for-one prices or extra discounts.
However, it is crucial to offer these deals strategically. You can incorporate special offers to support aspects of your business that may be struggling. For example, if you receive fewer orders at lunchtime in comparison to dinner, it may be worth considering special lunch offers to enhance sales at this time.
Design Eye-Catching Labels
Taking the time to perfect each and every detail of your takeaway business is going to make a difference in the long run. Crafting a consistent brand strategy will help you position your brand and logo in the minds of consumers.
RGS Labels offers creative custom takeaway labels and stickers, designed to build a consistent visual awareness of your business. You can use this opportunity to create a professional appearance with your signature brand colours. This will take your marketing to the next level, as it will have an astounding effect from both an aesthetic and functionality perspective.
Develop Email Marketing
Email marketing can support your business in reaching more customers and building a connection with existing ones. This marketing tactic needs to be considered carefully as the ultimate goal is to build familiarity and trust. You will need to determine the type of content that your audience would like to read. Be sure to include coupons and limited offers to capture their attention.
Whenever possible, you should try to personalise content to show your appreciation for their loyalty. It may be beneficial to provide them with an option to set their individual preferences prior to signing up. This way you can ensure each customer receives relevant information.
Master Social Media Tools
Apart from offering a great opportunity to promote your business, social media allows you to connect and interact with your audience on a daily basis. Remember that authenticity is key and this is why copying the approach of a different brand will never work. Instead, you should conduct proper market research and create a voice and brand image, which will appeal to your target audience.
Another great approach to take is encouraging user-generated content. For instance, if you have noticed that someone has tagged you on social media, you take screenshots and share them with your followers. Explore these techniques and incorporate them into your strategy for best results.
Create Attractive Leaflets
Alongside digital marketing, you should not forget about physical marketing strategies. They are another effective way to connect with customers and show them the value of your business. Focus on designing attractive leaflets featuring your menu, offers and discounts. Remember to make it as easy as possible for people to place an order with you.
Emphasize your contact details by making the font bold and using a contrasting background colour. In addition, make sure you segment your menu into categories, so that it is easy to understand.
Utilise Food Photography
Whenever potential customers look for a takeaway to order from, seeing enticing images of delicious food is what grabs their attention immediately. Food photography is a powerful tool that you can apply to optimise your content strategy. You can use images on your website, as part of your menu, and on your social media channels.
Customers will be impressed with your incredible creations and will be more likely to order from you. In contrast, using mostly text to promote your offers may easily be overlooked by many. If you would like to explore the potential of food photography, be sure to check out these handy tips.
Optimise Your Website
To get better online sales, you will need to ensure your website is properly designed and optimised. When you are building your website, you should try to look at everything from the point of view of a customer. Analyse the type of information you think they would want to find.
Make sure key details are outlined including your address, a detailed menu, customer reviews, and contact number. Include easy and straightforward instructions on how to order through your website. Also, integrating target keywords in a natural way will help you rank higher on search engines and reach all of your potential customers.
