Touchwood Solihull is set to enhance its retail landscape with the opening of a new store by popular fashion, jewellery, and homeware brand, Oliver Bonas. The latest store is scheduled to open on Tuesday, 23rd April at its new location on Mill Lane Arcade within Touchwood, marking Oliver Bonas’s fourth outlet in the West Midlands and its debut in Solihull.
Oliver Bonas, an independent British lifestyle brand, is renowned for its eclectic mix of fashion, homeware, and accessories, including jewellery, bags, shoes, and more. This new addition is part of Touchwood’s ongoing strategy to diversify its retail, dining, and entertainment offerings, ensuring a rich variety of options for its visitors.
The opening will be celebrated on Saturday, 27th April, with a special event at the store featuring an in-store DJ and complimentary alcohol-free drinks available between 12-3 pm. Following the opening, Touchwood will host a competition on its Instagram page, offering participants the chance to win one of two £100 Oliver Bonas vouchers.
Tony Elvin, General Manager of Touchwood, expressed his enthusiasm for the new addition: “We are so pleased to welcome Oliver Bonas to Touchwood, as we continue to evolve and expand our retail and leisure offering. This new store opening emphasises our commitment to offering a diverse mix of shops and restaurants at Touchwood, and we look forward to welcoming guests to Oliver Bonas soon.”
Oliver Tress, Founder of Oliver Bonas, also commented on the expansion: “We’re thrilled to bring the Oliver Bonas experience to Touchwood Shopping Centre in Solihull, where our uplifting, design-led products and vibrant creativity can flourish within the heart of the community. We very much look forward to welcoming customers into our new store very soon.”
This new store is part of a series of planned openings at Touchwood over the summer, aiming to provide a more comprehensive shopping and leisure experience, catering to the needs and tastes of its diverse customer base.