URBAN REVIVO (UR) is set to open its new London store this Saturday, 3 May, further cementing its presence in the European fashion market. Located at 8–12 Neal Street in Covent Garden, the store is positioned in a high-profile retail area surrounded by both international fashion giants and independent labels, making it a strategic fit for UR’s growing portfolio.
Covering 515 square metres, the new store highlights UR’s design-led approach, with approximately 60% of its stock curated through collections developed by the European Design Centre, headquartered in London. These ranges aim to reflect local tastes in silhouettes, fabrics, and styling, aligning with UR’s ongoing push to connect with European consumers through more regionally relevant fashion.
Prior to the opening, UR will host a pre-launch event on Friday, 2 May, collaborating with more than 100 creatives from across London’s fashion and arts scene. Themed “URBAN RENAISSANCE”, the evening will spotlight the brand’s Summer 2025 collection through music, art installations, and content collaborations designed to deepen its cultural footprint in the city.
“This opening transcends a conventional store launch, it’s a curated fusion of art, fashion, and community,” said Vivian Chen, CEO of UR International. “We’re thrilled to introduce URBAN REVIVO’s vision to London and become an active part of the city’s vibrant and world-renowned fashion scene.”
The Covent Garden launch follows UR’s New York debut earlier this year and forms part of a wider expansion plan that includes over 400 stores globally. Central to this growth is UR’s vertically integrated supply chain and dual design hubs in London and Guangzhou, enabling the brand to bring collections from concept to shelf in as little as ten days.
Leo Li, CEO and Founder of URBAN REVIVO, said: “London’s influential role as a global fashion trendsetter makes the UK a pivotal strategic market for UR. Following our New York debut earlier this year, the opening of our London flagship marks another international milestone that reinforces UR’s position in the global fashion landscape. We hope our success in the UK will demonstrate the strength of our brand and add momentum to our ongoing global expansion. Further to the Covent Garden store, we will have a second London location opening soon, with plans to enter global capitals of fashion like Hong Kong, Tokyo, and other cities worldwide in the near future.”
