Victoria Leeds, owned and operated by Redical, has announced that Missoma, the responsibly made, contemporary demi-fine jewellery brand, is set to open its second-ever permanent flagship store this summer. Marking a regional debut and the first standalone Missoma space outside London, the 2,250 sq ft signing reaffirms Victoria Leeds’ position as a leading UK retail destination and its continual appeal in attracting best-in-class brand debuts.

Contributing to Victoria Leeds’ existing portfolio of leading jewellers, such as Boodles, Monica Vinader, Berry’s, and Astrid & Miyu, Missoma’s regional debut will be located opposite Louis Vuitton in Victoria Quarter’s County Arcade. The boutique store will showcase Missoma’s collection of iconic pieces in gold and silver, forever solid 14ct gold styles – handcrafted with conflict-free diamonds, emeralds, baroque pearls, and blue sapphires – as well as a range of collaborations with the brand’s original muse Lucy Williams, fashion designer Harris Reed, and Beijing-based creator Savi. In-store experiences will include Piercing and Welding Studios, plus instant free engraving.

Missoma 1 Large

Rachel Bradburn, Leasing Director at Victoria Leeds, commented: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London. This reinforces our reputation as a leading destination for best-in-class retailers and flagship debuts. Missoma’s arrival in Victoria Leeds highlights the exceptional quality of our curated retail mix and the opportunities for brands to confidently embark on regional growth in the UK. We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery!”

Marisa Hordern, Founder & Creative Director at Missoma, added: “Missoma’s signing at Victoria Leeds is truly a milestone moment for our London-based brand. As we enhance our presence nationwide, our expansion strategy remains focused on premium retail destinations that reflect Missoma’s brand values of community, artisanship, creativity, and sustainability. This, coupled with Victoria Leeds’ great reputation and desirable catchment, made it the obvious choice to open our second store. We are so excited to grow our Leeds community and to embark on this next chapter with the team there.”

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Woman wearing Missoma

This latest news follows the recent announcement that manufacturers of fine perfumery Le Labo, which is part of The Estée Lauder Company, is set to make its regional debut at the destination this September. The 1,500 sq ft Leeds boutique will be spaced across four floors on Queen Victoria Street and offer the brand’s core collection of 19 genderless perfumes and 12 candles, as well as sensorial formulas for body, hair, and face, and its grooming line.