WatchPilot’s online site first launched in 2020. Since then, the team has continued, and will continue, to find the best ways to interact with their online customers, giving each visitor to the site the ultimate shopping experience.
The new website design delivers a world class digital shopping experience. Key areas upgraded by the new improvements include the speed of the upgraded userface and the visual design of the homepage, using the market leading platform Shopify Plus.
Customers will be able to access dedicated brand pages while visiting the website, with Watch Pilot introducing these specific areas for brand partners to showcase their latest collections, generate brand specific awareness and host brand dedicated sale events. Along with exclusive imagery of the new product; WatchPilot has created designated areas for brand to showcase unique content, stories, photography and campaign videos that will further enhance the customers’ introduction to new brand launches.
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Tim Harrison, Co-Founder of Watch Pilot says: ‘We are all very excited for the launch of the new e-commerce website, offering our customers a greatly improved user experience featuring content rich brand pages for those customers looking for a greater brand experience.’
The existing collection pages have also been completely redesigned, offering consumers quick navigation and expanded technical filtering parameters; simultaneously allowing them to browse and shop seamlessly for specific products, designs or features. The new collection pages also clearly categorise designer watches and luxury timepieces. Comprehensive specifications and detailed product descriptions will allow customers to delve deeper into the mechanics of each style of timepiece, with a new Q&A section introduced to encourage customers to input queries and receive an instant response from the highly specialised Watch Pilot team. A new product review section will invite customers to write honest feedback on their purchases and guide potential buyers when considering the luxury and designer timepieces.
