Covid-19 has hit the world of retail hard. In order to stand a chance of survival, retail businesses need to be a lot smarter about how they promote themselves and keep revenue coming in.
Below are four digital marketing tips that any retail business can benefit from during the Covid-19 pandemic.
Reassess Your Goals And Objectives
Many businesses are having to throw out their plans and start from scratch to account for Covid-19. Don’t be afraid to put your old marketing strategy on ice in favour of something new. Clinging to an old strategy in the face of radically different circumstances never ends well.
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Don’t Make It All About Covid-19
Unsurprisingly, the internet is currently awash with Covid-related content, including this article. It’s easy to understand why so many brands and websites want to make sure not to miss out on the vast volumes of Covid-related internet traffic currently flowing through the ether. However, you shouldn’t make your digital marketing campaigns entirely about Covid-19.
Showing some awareness of the pandemic and the impact it is having on your business is good. It is also good to inform your customers what changes you will be making to ensure they can keep buying from you, even if they don’t want to visit a physical retail outlet.
Focus On Improving Visibility And Converting Online Traffic
Retail stores in the UK are opening their doors again, but shoppers still seem hesitant to go out and spend. For most retail businesses, the most realistic option right now is to move more of their operations online and expand their e-commerce offerings.
It makes sense to focus your resources on generating more traffic for your website. Once you have captured a reliable flow of traffic, you can then work on converting more of those visitors into customers.
Outsource If You Need To
Many businesses have had to completely rethink their strategies in the wake of the Covid-19 pandemic. For some businesses, this has meant re-evaluating part of their corporate strategy, such as moving more operations online. But for many retail businesses, Covid-19 has required a complete rethink of every aspect of their business.
For less experienced digital marketing teams, the current situation presents numerous challenges. Instead of wasting energy and resources fighting a losing battle trying to work out how to best approach your digital marketing during Covid-19, it will often make more sense to call in a more experienced third-party digital marketing business like Zesty Marketing. Zesty Marketing can help to boost your SEO, making your site more visible and giving you more opportunities for conversions. They also offer PPC management, enabling you to harness the power of PPC as a lead generation tool.
Most businesses have had to reconsider their approach to marketing in the wake of Covid-19. However, for businesses that are able to adapt quickly, there is a good chance of surviving a crisis that might knock down some of your competitors. The fundamental rules of marketing are the same as they’ve always been, but Covid-19 requires businesses to be more considerate about how they approach their digital marketing campaigns.
