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Cowboy, the e-bike brand, has today announced the launch of its Retail Partner Network with independent bike shops across Europe. This new model will increase the brand’s retail and service presence across the continent, bolstering its omni-channel approach by complementing its current online sales channels, Brand Stores and Mobile Network of Mechanics and Test Riders.
Via a new network of independent bike stores, new customers within Belgium, France, the Netherlands, Germany and the UK will be able to trial and shop Cowboy’s award-winning C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs. The company has ambitions to sign up 300 new Retail Partners in 60 European cities by the end of the year.
“We are highly dedicated to our rider community, and this new retail model not only builds our brand’s footprint in Europe, but will make access to customer support even easier, giving people confidence that our best in class bikes can be serviced locally as well as using Cowboy’s mobile service network.
“Ahead of today’s launch we piloted with over 80 Partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.” – Adrien Roose, Cowboy, CEO and Co-Founder.
As Cowboy continues to grow, attracting riders beyond the city centres of capital cities in its core markets and ensuring that customers are able to access cost effective, reliable and convenient service is paramount for the brand. Once selected, Retail Partners will receive a dedicated Cowboy account manager and extensive repairs and servicing training in order to become a certified partner. Those interested in joining Cowboy can contact Cowboy via Cowboy.com/partners.
Cowboy will continue to operate Cowboy Care and its mobile mechanic service, where customers can book on-demand at-home maintenance services with Cowboy technicians at their address providing a flexible option for those who prefer support on their own doorstep.
This new Retail Partner Network marks a step forward in Cowboy’s offline presence in Europe, having also recently launched within luxury department store Selfridges in London.
Cowboy has also relaunched its subscription service in Germany and The Netherlands this month enabling customers to rent Cowboy e-bikes via subscription partner Grover from just €124.90 per month, as part of its commitment to making its bikes as accessible as possible.
The brand continues to drive innovation further with new software launches this season. These innovations include the recent launch of Cowboy AdaptivePowerTM , a new breakthrough technology that enables its bikes to think for themselves by sensing changes in the rider’s environmental condition in real time, and adjusting the power depending on hill, wind or weight.
Built on innovation, Cowboy has changed the way people think about e-bikes, creating the ultimate fully automatic rider experience. Cowboy’s software expertise has enabled advances in safety and theft features with its crash detection and anti-theft protection.
Cowboy’s latest crowdfunding round surpassed their 1M goal in under 48 hours, and is Crowdcube’s most popular mobility campaign of the year so far, with the most investors overall, a testament to the strength of the Cowboy community. Cowboy also became the first e-bike manufacturer to achieve B-corp status in December last year.
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