Brompton, the renowned British bike manufacturer and the largest in the UK, is embarking on a new venture into the retail sector by launching online at John Lewis. Starting today, customers will have access to a selection of Brompton bikes, as well as a range of luggage and accessories, through John Lewis’ online platform.
This move comes on the heels of Brompton’s recent announcement of its first equity capital raise in 35 years, in collaboration with BGF. The company has secured a £19 million investment from BGF and existing shareholders, which will fuel innovation and accelerate international growth.
With a mission to create urban freedom for happier lives and contribute to reducing traffic congestion and air pollution in cities, Brompton aims to reach a wider audience by expanding its presence through a well-known retailer like John Lewis.
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The available range of Brompton bikes on John Lewis’ website includes models such as the Brompton C Line, Electric C Line, P Line, and Electric P Line.
Toby Marcham, Head of UK & EMEA Sales at Brompton, expressed excitement about the company’s progress, stating, “We’re at a very exciting stage in our history at Brompton, having recently produced our millionth bike. The next million is in our sights as we look to deliver our aim of creating urban freedom for happier lives – helping to make our cities healthier and safer places to live. Working with another iconic British business to take our bikes to a wider audience is an exciting prospect.”
Customers can explore the range of Brompton bikes and accessories available online through the John Lewis website. Brompton’s partnership with John Lewis signifies a significant step forward for the brand and the cycling industry, as they continue to promote sustainable urban mobility and enhance the accessibility of their products.
