This September, SHEIN and Klarna are teaming up to present the ‘In Pink We Trust’ tour bus, making stops at major shopping centres across the UK, including London, Birmingham, and Manchester.
Designed to offer an interactive shopping experience, the tour bus features a lavish walk-in wardrobe where visitors can explore SHEIN’s latest fashion collections, ranging from knitwear and denim to partywear and accessories.
Moreover, the bus’s exterior terrace is designed as a sanctuary for home décor enthusiasts. It will offer a curated display of SHEIN’s newest offerings in home furnishings and appliances, serving as a source of design inspiration for attendees. Visitors can also indulge in luxurious beauty treatments at the bespoke ‘Glam Stop’, which offers complimentary manicures and hairstyling sessions utilizing the SHEGLAM beauty range. A dedicated stall providing free popcorn and candy floss will also be available for those seeking a sweet treat.
The interactive experience extends beyond shopping. During the three-day activation, patrons will have chances to win prizes through the SHEGLAM ‘Spin to Win’ feature and a retro arcade grabber, with tech gadgets and beauty items up for grabs. The first 100 visitors at each location will receive a goodie bag filled with pink-themed treasures.
For fashion insights, Jill Wanless, Editor of HELLO! Fashion Monthly, will present ‘Trends at Twelve’, a session discussing current fashion trends while showcasing her top SHEIN picks. DJs Kat Brown Sugar, Emma Rose, and Latoya Reisner will keep the atmosphere lively with music throughout the day.
Cui He, SHEIN’s Director of Europe, commented, “Here at SHEIN we put our customers at the epicentre of our business and pride ourselves on making style truly accessible for everyone. We can’t wait to meet our valued community in person to share our new collections and engage our customers in our #SHEINTHEKNOW campaign.”
Megan Gokey, Klarna’s Head of Marketing North America, UK and Ireland, said, “We are so excited for the #SHEINxklarna pop-up as we step into autumn. Online retail has soared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our wardrobes and a packed weekend full of events!”
The tour bus will be stopping at:
- London, Crispin Place, Spitalfields, on Wednesday, September 20th from 10 am to 5 pm
- Birmingham Bullring, St Martin’s Square, Moor Street on Friday, September 22nd from 10 am to 5 pm
- Manchester, Spinningfields Square, 1 Hardman Square on Saturday, September 23rd from 10 am to 5 pm.
