Queensgate Shopping Centre in Peterborough has announced the upcoming arrival of Frasers Group plc. The group is poised to launch multiple stores, including Frasers and Sports Direct, effectively revitalising the space previously occupied by John Lewis. This move is expected to redefine retail experiences in Queensgate, an 835,000 sq ft shopping centre managed by Invesco.
Frasers Group’s initiative involves a substantial 92,500 sq ft of retail space. The highlight is the Frasers concept store, designed to be a dynamic retail destination. This store will feature a diverse range of aspirational brands in various categories such as men’s, women’s, and kidswear, alongside offerings in homeware and beauty. Accompanying the Frasers store will be a 30,000 sq ft Sports Direct outlet. This space is anticipated to be an engaging sports destination, showcasing a vast array of sports and leisure brands. Additionally, the store will incorporate more brands from the Group’s ecosystem, including USC, Jack Wills, and GAME.
The introduction of these stores is set to provide Queensgate with a diverse brand ecosystem, enhancing the shopping experience with access to top-tier sports, lifestyle, and premium brands. These new additions aim to complement the existing retail mix within the centre.
Ed Ginn, Director of Investment Management at Invesco Real Estate, expressed enthusiasm about the partnership with Frasers Group. He highlighted it as a crucial step in transforming Queensgate into a premier retail and leisure destination. “Positioned in the top 1% of UK shopping centres, we are committed to investing in brands that not only enhance the centre but share our ethos for excellence, innovation, and providing an exemplary experience,” Ginn stated. He further emphasized that Frasers Group’s quality offerings would attract more visitors, encourage repeat visits, and increase dwell time, aligning with Queensgate’s evolution to meet customer needs and desires.
A spokesperson for Frasers Group shared their excitement about the new venture: “We are pleased to confirm that we will be opening a new concept Frasers store in Peterborough’s Queensgate Shopping Centre, offering customers the world’s most aspirational brands, as well as a dynamic beauty hall.” The spokesperson also revealed the opening of a 30,000 sq ft Sports Direct store, featuring USC, Jack Wills, and GAME. “We are big believers in physical retail, and these openings mark an exciting time for the Group as we continue to expand our store portfolio across the UK and Europe,” they added.
The transition of space for Frasers Group is scheduled for 2025, following the completion of landlord works.
