Currys has announced further investments in its store portfolio. This year, 115 Currys stores are set to receive significant investments, with 50 of its largest stores, or megastores, undergoing major upgrades across the UK.
The investments aim to enhance the blended in-store and online omnichannel model that is crucial to Currys’ customers, with two-thirds using stores to make their purchases. The megastore makeovers will include new categories, seasonal showcases, and a focus on revitalising entrance spaces.
New categories will feature health and beauty, pet tech, portable power, and fitness, aligning with customer needs and the latest trends. Seasonal ranges will include BBQs and gardening equipment in the summer, back-to-school tech and supplies in the autumn, and new gifting ranges and services in the winter.
Vicky Bennion, Currys’ Head of New and Growth Categories, stated: “We couldn’t be more excited to get these products into the hands of both our customers and colleagues! It’s great that customers can go in stores, test drive the tech, and also speak to our capable & committed colleagues to understand our products, better than anyone else. From the latest hair styling equipment and automated litter trays to satellite broadband and treadmills – we’re helping everyone enjoy the latest and most amazing technology.”
The megastore investment plans are already underway, with the Swindon, Merry Hill, Brentford, and Solihull megastores all newly relaunched.
This initiative aligns with Currys’ commitment to its omnichannel model, comprised of 301 stores across the UK and Ireland and a strong online presence. It also follows the recent announcement of reimagining 65 store layouts to make the retailer’s mid-size superstores more navigable. Overall, Currys plans to transform a total of 115 stores throughout 2024/25, building on its retail fundamentals to make the customer shopping experience easier.
Matthew Speight, Currys’ Director of Stores, commented: “The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items.”
Speight added: “I continue to be blown away by the incredible teams around the business who work tirelessly to make such milestones a reality for our customers. Yet again, kudos to the colleagues– let’s keep building on the UK’s omnichannel retailer position and pushing to provide a best-in-class, easy-to-shop experience for our amazing customers.”
The megastore improvements will include locations such as Merry Hill Retail Park, Swindon, Rotherham, Brentford, Solihull, Reading, Liverpool Aintree, Medway, Leicester Fosse, Stevenage, Cribbs Causeway, Oxford, Stoke Festival Park, Thurrock, Cardiff East, Maidstone, North Shields, Oldham, Guildford, Derby Kingsway, Wednesbury J9, Edinburgh Kinnaird, Swansea Morfa, Mansfield, Glasgow Braehead, Crawley, Staples Corner, Enfield, Teesside Park, Dundee, Lincoln, Newtownabbey, Croydon, Hull St Andrews Quay, Portsmouth, Leeds Birstall, Slough, Chester, Gateshead Team Valley, Nottingham Castle Marina, Plymouth, New Malden, Warrington, Southampton, Milton Keynes, Old Kent Road, Coventry, Gloucester, Bromborough, and Poole.
