The Cotswold Company, the digitally-led premium handcrafted furniture and homeware brand, has announced plans to open its 10th UK store, located in Stamford, in September.

Founded in 1996 in the heart of the Cotswolds, The Cotswold Company sells thoughtfully designed, carefully crafted premium furniture and accessories through a digital-led omnichannel model. Working in tandem with specialist manufacturers and employing traditional woodworking techniques, all products are built to last.

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Building on its existing UK footprint, the Cotswold Company’s store in Stamford will be its first in the East Midlands. This strategically located store will provide an opportunity to introduce new customers to the brand, build advocacy among existing customers, and offer in-store experiential services and after-care support.

The new store spans more than 4,000 square feet and will showcase the brand’s living and dining ranges, bedroom, kitchen, and accessories. It will also feature a floral installation, as well as feature walls and decorative statements to inspire every visitor.

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Stamford will also feature the Cotswold Company’s newly launched Upholstery Hubs, which showcase a variety of upholstery colour swatches, styles, and fabrics. This addition comes amid surging demand for the company’s upholstery furniture. In the year to date, the Cotswold Company has recorded a 96% increase in revenue from its upholstery furniture, as consumers seek high-quality, timelessly designed sofas, armchairs, and love seats.

Expanding its UK retail footprint is the latest milestone in the Cotswold Company’s expansion strategy. Late last year, it opened its 9th store in Bath, which is trading ahead of expectations, and subsequently launched in Northern Ireland. Over the next 12 months, the Cotswold Company plans to open several new stores as it bolsters its UK retail footprint and omnichannel service for customers.

Ralph Tucker, Chief Executive Officer at the Cotswold Company, said: “We are really excited to open our 10th UK store – a significant milestone for the brand. Launching into a new region, Stamford will offer us a unique opportunity to introduce the Cotswold Company to new customers, build brand advocacy and loyalty, and move more customers away from throwaway furniture in favour of high-quality, made-to-last furniture.

“Our plans to expand do not stop here. Over the next year, we will continue to look at new opportunities to launch retail stores, bolster our digital platform and digital marketing capabilities, and invest in products and brands. This will help strengthen our position as one of the UK’s leading premium handcrafted and homeware brands.”