To celebrate the exciting launch of Prada Beauty on LOOKFANTASTIC, the brand is embarking on a nationwide tour with a luxury, interactive pop-up experience. Designed in collaboration with Prada Fashion, this tour promises a fully immersive experience that blends Prada’s signature style with their highly anticipated beauty line.
Traveling to four major UK cities, the pop-up invites consumers to explore Prada Beauty in an engaging and experiential environment.
An Immersive Prada Experience
The Prada Beauty pop-up showcases a visually stunning and interactive space that encapsulates the iconic Prada Fashion design ethos. Visitors will be able to immerse themselves in Prada’s world of luxury, while also having the opportunity to experience their latest beauty products. Attendees will receive complimentary samples of either Prada Paradoxe or Prada Balm, two of Prada’s signature beauty items.
As an extra special touch, a few lucky consumers will have the chance to win a full-sized Prada lipstick, eyeshadow, or the highly sought-after Prada tote bag. This adds an element of exclusivity and excitement to the event, making it a must-visit for beauty lovers and Prada fans alike.
Pop-Up Tour Dates and Locations
The Prada Beauty pop-up will visit the following locations over a series of three-day events:
- London, Duke of York Square: 20th – 22nd September
- Edinburgh, St James Quarter: 27th – 29th September
- London, Victoria Station: 4th – 6th October
- Altrincham, Stamford Quarter: 11th – 13th October
The tour concludes with its final stop outside the brand-new LOOKFANTASTIC store, providing consumers one last chance to experience this exclusive Prada Beauty event.
This luxurious pop-up tour is brought to life by Backlash, an experiential agency known for creating standout interactive experiences. Working closely with Prada Fashion, they have crafted an event that embodies Prada’s cutting-edge style and avant-garde approach, ensuring that the pop-up is as visually striking as it is engaging.
Whether you’re a long-time Prada devotee or discovering their beauty line for the first time, this pop-up promises to deliver an unforgettable encounter with one of fashion’s most iconic brands.
