Sephora UK is set to continue its expansion across the country with the announcement of a new store opening in Liverpool ONE in Spring 2025. This latest addition follows the brand’s successful launches in the North-East, including stores in Newcastle’s Eldon Square and Gateshead Metrocentre. The Liverpool ONE store will be the eighth in Sephora UK’s growing physical portfolio.
Sephora has chosen a 6,727-square-foot unit at Liverpool ONE, located at a key entrance to South John Street. The announcement has generated considerable excitement, particularly among the brand’s fan base in Liverpool, which had long been requesting a store in the city. Sarah Boyd, Sephora UK’s Managing Director, highlighted the importance of this location in the company’s expansion strategy. “Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity,” said Boyd. She added that Sephora is looking forward to offering a memorable shopping experience that resonates with the city’s vibrant energy.
Sephora’s new Liverpool store will join an impressive line-up of global beauty brands, offering customers access to exclusive ranges from the likes of Makeup by Mario, GXVE by Gwen Stefani, Haus Labs by Lady Gaga, and TikTok’s viral sensation, Topicals. Sephora will also stock a variety of popular brands, including Glossier, Rare Beauty, and Glow Recipe, alongside its own Sephora Collection, which features top-selling items such as the Size Up Mascara and a wide range of skincare products.
Liverpool ONE’s Asset Management Director, Rob Deacon, expressed his enthusiasm for the new partnership, stating, “Sephora is a brand that represents exactly what Liverpool ONE looks for when adding to our line-up. Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve.”
The store will not only feature an extensive range of beauty products but will also offer a variety of in-store beauty services. Customers can book treatments ranging from quick touch-ups to full glam makeovers. Sephora’s Beauty Advisors will be on hand to assist customers with their skincare, makeup, hair, and brow needs.
As part of its broader UK expansion, Sephora has been steadily opening stores in key retail destinations. The company made its UK return with the opening of Westfield London in Spring 2023, followed by Westfield Stratford City in November 2023. It also opened a store in Manchester’s Trafford Centre in March 2024 and, more recently, in Newcastle and Gateshead in September 2024. In addition to the upcoming Liverpool ONE location, further openings are planned for Birmingham Bullring and Bluewater in Kent during Winter 2024.
