Sephora is kicking off the year with the announcement of a new experiential store in London.

The beauty lover’s ultimate destination is arriving in March 2023 in Westfield London, one of the Europe’s largest shopping and leisure destination. The 6000+ sq. ft store is set to showcase an exceptional assortment of products and personal services in a dazzling space that will feature inspiring innovations drawn from the Global retailer’s unique network.

sephora SEPHORA Westfield London has been designed to surprise and delight customers, combined with instantly recognizable elements that are much loved by SEPHORA’s global community. The store’s façade will be wrapped in SEPHORA’s iconic black and white stripes, while the interior, the first of its kind in the world for SEPHORA, will offer soft geometric shapes, ambient lighting, textured finishes, and succulent greenery to create a warm and inviting atmosphere. 

The heart of the store will be defined by an attentive combination of human touch and technology, where a monumental Grand Beauty Hub will provide memorable experiences for customers as they explore makeup, skincare, haircare, fragrance, body and personalised gifting.   

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