Swiss luxury watchmaker TAG Heuer has opened its latest boutique at Bluewater Shopping Centre, expanding its UK presence with a new location that spans 120 square metres. This new space marks TAG Heuer’s second largest boutique in the UK, following the flagship store on Oxford Street in London. The opening is part of the brand’s continued focus on providing exceptional in-store experiences for its customers.
Located on the upper floor of Bluewater, the boutique immerses visitors in TAG Heuer’s rich heritage and modern design philosophy. The store, conceptualised by TAG Heuer’s in-house design team in Switzerland, blends natural wood and sleek steel to reflect the brand’s dedication to craftsmanship and avant-garde aesthetics. Accents of deep blue and racing red pay homage to TAG Heuer’s motorsport history and its iconic collections, including the Monaco. The modern design features tall, contemporary bookcases showcasing memorabilia from the brand, and a private lounge area offers a more intimate shopping experience, separated from the main floor by a partition.
Inside the boutique, visitors will find an extensive selection of TAG Heuer’s latest collections, including the Aquaracer, Carrera, and Formula 1. Interactive displays allow customers to explore the TAG Heuer Connected Calibre E4, the latest generation of the brand’s luxury smartwatch, which has been a pioneer in the sector since its debut in 2015.
Rob Diver, Managing Director of TAG Heuer UK and Ireland, commented on the new store: “With the opening of this new free-standing boutique in Bluewater Shopping Centre, an exciting first for the brand, our team look forward to offering the full TAG Heuer experience in this much-loved southeastern shopping destination.”
James Waugh, Centre Director at Bluewater, expressed his excitement about the addition of TAG Heuer to the centre: “At Bluewater, we are dedicated to curating a collection of high street and luxury brands that appeal to all tastes, so we are delighted to be welcoming a TAG Heuer boutique to our lineup. The new store will showcase a fantastic array of timepieces and is set to make the perfect addition for those looking to buy special gifts as the festive season approaches.”
The new TAG Heuer boutique at Bluewater offers a unique shopping experience for luxury watch enthusiasts, showcasing the brand’s passion for precision, performance, and style. It promises to be a prime destination for those seeking high-end timepieces and personalised service.
