The holiday season in the UK wouldn’t feel complete without the yearly spectacle of Christmas adverts. These much-anticipated TV spots have become as traditional as mince pies, as brands compete to create the most memorable campaign.
From sentimental stories to humorous tales, Christmas adverts aim to evoke a festive spirit, create emotional connections, and drive holiday sales. Last year, John Lewis’s heartwarming Venus flytrap story and Aldi’s beloved Kevin the Carrot campaign generated major buzz, and now 2024’s releases are setting the stage for even more holiday cheer.
Here’s a roundup of the top Christmas adverts for 2024 so far.
This feature will be regularly updated with the latest campaigns as they’re released throughout the season:
Aldi – “The Spirit of Christmas
For the ninth year, Aldi brings back its festive mascot, Kevin the Carrot, in an action-packed adventure titled “The Spirit of Christmas.” In a snowy Christmas village, humbug characters arrive in a mysterious black and white van to capture the “Spirit of Christmas,” leaving the once-glowing village in darkness. Santa calls on Kevin, who—alongside his wife Katie—embarks on a daring mission to retrieve the lost holiday spirit. Through clever disguises, quick thinking, and teamwork, Kevin shows the humbugs that “Christmas is better when goodwill is returned.”
Jemma Townsend, Marketing Director at Aldi UK, said, “Would it even be Christmas without Kevin the Carrot on our screens? We’re delighted to bring back everyone’s favourite carrot for a ninth year to help the nation get into the Christmas spirit.” Kyrsten Halley, also from Aldi UK, added, “While the ad is packed with light-hearted entertainment, the message is a serious one—we want to make sure everyone can have the best Christmas possible.”
Argos – “Rockstar”
Argos takes an imaginative approach this season with “Rockstar,” directed by Michael Gracey of The Greatest Showman. The ad features children’s toys Connie the doll and Trevor the dinosaur, who come to life for an animated rock concert, mixing festive magic with youthful wonder. This playful take on Christmas encourages kids and families alike to embrace the magic of toys and storytelling.
Debenhams – “Shine Bright”
Debenhams enters the Christmas ad scene this year with “Shine Bright,” a glamorous campaign that showcases holiday fashion and festive luxury. Featuring a star-studded cast in lavish settings, the advert is designed to appeal to shoppers looking for style inspiration this season. The theme celebrates the magic of looking and feeling special during the holidays, with a focus on festive apparel and gifting ideas.
John Lewis – “Give Knowingly”
John Lewis has teased a warm and heartfelt campaign this year, “Give Knowingly,” which features loved ones exchanging gifts with care. Set to a cover of Paul Simon’s “I Know What I Know,” the teaser hints at a nostalgic theme, encouraging audiences to embrace thoughtful giving. Although the full advert has yet to premiere, John Lewis has hinted at another classic that will focus on community, togetherness, and meaningful moments—elements that have come to define its Christmas advertising.
Sainsbury’s – “Phizz-Whizzing Christmas”
Inspired by Roald Dahl’s BFG, Sainsbury’s new Christmas advert takes viewers on a whimsical food adventure. The ad opens with the BFG contemplating a towering, knobbly “snozzcumber” but soon dreams up far tastier treats. With the help of Sophie—a Sainsbury’s colleague played by an actual store team member—the BFG embarks on a quest to source holiday favourites like Brussels sprouts, Stilton cheese, and salmon. Together, they create a festive feast of Sainsbury’s Taste the Difference dishes. Narrated by Stephen Fry, the ad ends with Fry inviting viewers to “go big this Christmas.”
TK Maxx – “Festive Farm”
TK Maxx has brought back its quirky “Festive Farm” for 2024, starring the stylish alpaca, Lil Goat, Duck, and Hedgehog as they strut around the farm in chic winter attire. The animals sport metallic puffer coats, green sweaters, and even fluffy slippers, bringing fashion and humour together in a memorable way. But it’s not just the animals in clothing that surprise the farmers—it’s the fantastic deals they got by shopping at TK Maxx. This fun, lighthearted advert is all about finding unique holiday style at unbeatable prices.
Very – Returning Favourite
Very has brought back its popular 2023 advert, which continues to focus on capturing moments of togetherness and family joy. This nostalgic choice taps into the holiday traditions that resonate with viewers and reinforces Very’s identity as a family-friendly, festive retailer.
This feature will continue to be updated, offering a full look at the creative storytelling and festive cheer that make these Christmas adverts such a beloved part of the UK holiday tradition.
